Sumitomo

Role

UX Strategy

UI Design

Interactive Design
& Prototyping

Timeline

September 22 - February 23

Tools

Adobe XD

Figma

Invision

Principal

Zeplin

Sumitomo Website Design

Sumitomo Pharma Group is a member of the Sumitomo Group, which has a history of about 400 years. Sumitomo strives to broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people worldwide.

What?

Challenge: Design a robust experience to go with their growing brand.

Solution:  By creating a well-defined content hierarchy and implemented a new design system, it evokes emotional responses and enhances user engagement, resulting in a more captivating and immersive experience.

Early sketches exploring various ideas to ensure an innovative and user-centric approach.

A new website structure was developed to establish organization, classify information, and enhance user-friendliness.

Utilizing the majority of the content as a reference, wireframes were crafted for both desktop and mobile interfaces.

As the new website and user experience took shape, the aim was to design a visually captivating experience.

Incorporating custom icons and updating font use helped elevate the brand guidelines, enhancing its overall aesthetic.

The use of patterns, rich color, iconography, and warm photography were introduced.

The transition from desktop to mobile resulted in a seamless user experience across different devices.

Website is in development

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