Ballast

Role

UX Strategy

UI Design

Interactive Design
& Prototyping

Timeline

December 22 - March 23

Tools

Figma

Invision

Principal

Ballast Website Redesign

Ballast Services is a global technology service provider that helps companies modernize, optimize, stabilize and secure their technology investments. They are a private "services only" company and their team members are empowered to always guide customers to the best technology solutions for their business.

What?

Challenge: The existing solution failed to reflect the Ballast brand, requiring a fresh approach to both UX and UI.

Solution: Collaborating with Ballast, we successfully revitalized their brand, delivering a captivating and user-friendly website that effortlessly guides users through the immersive new experience.

During the initial stages of ideation, capturing thoughts and ideas through detailed note-taking and sketching.

A new thought out site map was designed to create structure, categorized content, and create optimal ease of use.

Having content as a guide wireframes were created for both desktop and mobile. Thinking through structure, layouts, and future interactions.

A goal was to create a visual experience that felt professional, but differentiated itself from Ballast’s competitors.

The use of brand colors that was not previously used, engaging interaction, and clear messaging helped establish that.

Within the website, numerous interactive elements are designed to encourage user engagement, creating moments where users may pause and interact.

When designing for mobile, careful consideration was given to layout, font size, weight variations, and touch points to ensure a seamless and optimized user experience.

Prototypes were created for specific interactions, that conveyed the intended design approach.

Next

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